We’re excited about the speakers and workshops we will bringing to you at the Healthy Living Summit this year. It is going to be so difficult to decide which session to go to!
We’ve asked each speaker to send us a little bio and further description of their sessions…maybe it will help make your decisions a little easier?
Blogging with Brands
When you start monetizing your blog, questions start to come up. How as a single blogger can you keep the division between business and editorial? How do you maintain your credibility with your readers, is transparent enough? These are some of the questions that you as a blogger may be considering as you begin to develop yourself as a endorser, critic, or ambassador for many creditable companies. Working with brands is a not just about the free stuff, it’s also about taking your blogging career to the next level. Many companies recognize the need to market themselves in the blogsphere as the influence of bloggers has skyrocketed in the past few years. Last year, 29% of bloggers were influenced by reviews they read on other blogs and this year, that number jumped to an alarming 68%. Whether you are just getting started or consider yourself a seasoned reviewer, this session takes a look at both sides of the story, from the blogger to the business.
Lauren Podolsky is the voice behind Say What You Need to Say where she chronicles her daily life of health, fitness, and food. By day, she works for a large financial institution as the director of financial education and by night she puts on one of her many hats as writer, fitness instructor, social media specialist, and runner. Part time, Lauren works as the blog manager for Nuts About Granola, a local granola company in Southcentral Pa and also as a social media developer for Shiloh Farms, a health foods producer based out of New Holland, PA. Her plate is full but she loves every moment of her crazy schedule and is passionate about sharing her love of health and wellness to the rest of the world. If she could sum up her health philosophy in one sentence it would be, “the key to obtaining and maintaining a healthy lifestyle is ultimately found when one stops trying to be healthy and just lives healthy.”
Theodora Blanchfield is a writer and digital strategist and the blogger behind Losing Weight in the City, a blog she started in 2009 to chronicle her quest to lose 50 pounds. More than three years later, she’s kept the weight off and run thirteen half-marathons, two marathons and is training for the Marine Corps Marathon. Professionally, she works as a social media strategist, creating and implementing strategy for brands such as New Balance, DailyBurn and ScoreBig. She serves on the Management Council for the New York Junior League and she lives in NYC with her dog, Bailey.
Ashley Diamond is a 28 year old wife, friend, workout partner, and blogger who manages to find moderation in the city that never sleeps, NYC, as she balances corporate life. Her daily adventures in striving for a healthy, happier life in New York City are chronicled on her blog, which started in April 2009 as a place to chronicle the training for her first marathon, 2010 ING NYC Marathon. Since then, the blog has evolved into far more than she could have ever imagined. She attributes the blog to her happiness in New York City, helping her meet amazing people and have the opportunity for some unbelievable experiences.
Anne P is the writer behind the food and fitness blog fANNEtastic food, which she uses as a way to motivate others to lead happier, healthier lives through nutrition and exercise, whether encouraging them to try healthy twists on a traditional recipe, to go running for the first time, or to embrace yoga. Anne spent the past 2 years at UNC-Chapel Hill working on a Masters of Public Health in Nutrition and is now living in Washington D.C., finishing her dietetic internships to become a Registered Dietitian. Stop by her blog for delicious healthy recipes, running training plans, health tips, and lots of fun. You can also follow her on Twitter @fANNEtasticfood, or on Facebook.
Kelly Olexa, CEO, Founder, FitFluential. Kelly has been blogging since 2007, sharing her passion for all things fitness-related. After working with numerous brands as an influencer, Kelly saw an opportunity in the fitness space to build upon this idea. In April of 2011, Kelly founded FitFluential- a nationwide network of highly influential fitness enthusiasts sharing their journey both online and offline via multiple social media platforms. Four months later, the company had grown so fast, she took a leap of faith and quit her “day job” at a social media agency to run the business full-time. That jump out of the comfort zone paid off. As of August, 2012, FitFluential has 6000+ Members reaching over 140 Million people online each month. FitFluential is Fitness Found(TM).
Brands Represented:
Valerie Elston from Porter Novelli Public Services. “Our mission at Porter Novelli is transformation. We make this happen by pairing deep immersion with a rich, data-driven understanding of what makes people think and act the way they do. And, our proprietary metrics let us identify, monitor and manage the relationship and reputation ecosystems between brands and individuals. This pairing of insights and analytics allows us to develop integrated ideas that transcend channel and discipline while weaving a compelling story. By building communities, identifying influencers and engaging advocates, we are able to change opinions, beliefs and behaviors of those who matter most to our clients.
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